12 ways to find Clients for your B2B business

Updated: Apr 29, 2021

Clients are the lifeblood of any B2B business. Without clients and without to buy your products and services you have no business!

1. Linked In connections

Contact new companies via Linked In, make contacts. Create a short sharp value proposition, people do not like to have their time wasted. Ask for a meeting to discuss how your business or services would benefit them. You can run ads on Linked In where your ads are directed at specific roles within companies, such as ‘Managing Director’ or ‘Business Development Manager’

2. Online Searches

Scope out potential clients online, what does their website say, what are they offering? Who are their key decision makers? This information can be found online via Companies House if it is not explicit on the website. Create a value proposition and contact the company. You will likely need to navigate around gate keeping staff who are used to getting cold calls. So your value proposition needs to be short and sharp and you need to ask for the information to be relayed to the right person, so doing your homework on the company beforehand really works.

3.Partner with agencies

Partnering with another associated agency is a great way to bring in new clients.

Normally when an agency turns down a prospective client, they’ll refer the client to a new company in their network. That’s where you come in. Build your network.

4.Browse job boards

This is probably one of the easiest ways to get new clients. These boards include logo design, web design, development, marketing, copywriting and miscellaneous jobs that are in your field of expertise. Positions cover remote, full-time, part-time, contract and more, so there’s plenty of options.

5. Follow up with previous potential clients

You will likely have made connections with companies previously where they did not progress with your business or services but you will have built that business and relationship connection with them none the less. You should list all companies you have contacted and the outcomes of your interactions in a central ‘contact log.’. Go back to the ones who declined and offer a new value proposition in terms of how you can help their business. You will also find they are easier to contact next time around because you have already built a connection with them.

6. Follow up with your network

Browse through old email conversations with colleagues, connections and people you’ve spoken with in the past, who could be a fit for your consultancy or who could help you link in with different organisations. Follow up with each and learn about what is happening in your sector.

7. Run an ad campaign

Facebook ads, Linked in and Google AdWords are great ways to advertise your consultancy to prospective clients. Both platforms let you set a small daily budget for those that are cash-strapped, or if you just want to test the waters.

8. Start blogging

Blogging is an amazing way to build relationships and become an expert consultant. Start by blogging about topics that tie into your services and will appeal to prospective clients. Send your blogs to companies when you have specifically mentioned them.

9. Write an eBook

Write an eBook that can help solve a business challenge or create value for your prospective client.

10. Guest blog

Find blogs that your prospective clients read and ask to guest post on them. You should write about a topic that fits within the blog, but also something that readers will get tons of value out of. Guest blogging is great because you can share your expertise and grow your brand by tapping into someone else’s audience.

10. Generate leads

Generating leads consists of finding prospective clients that could benefit from your services, and coming up with a plan to reach them.

11. Use Twitter search

Twitter search is a powerful way to find real-time tweets from people and companies looking to hire or that need help. You can find these tweets by using certain keywords and phrases like below:

Hiring a [your keyword here]

Position available [keyword here]

Looking to hire a [your keyword here]

Looking for a [your keyword here]

#hiring #yourkeywordhere

12. Network online and offline

Instead of sitting behind the computer all week, plan to go to a meetup or a conference, where your prospective clients may be mingling. If you go to conferences and meetups where all your competitors are, you’ll have a hard time finding people that need your services. Online networking is important as well. Complete a LinkedIn profile with up-to-date information and work samples. Import your contacts and connect with as many people in your network as possible. Share your blog posts, website and other interesting content directly to your LinkedIn news feed.

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